Nieman Foundation at Harvard
HOME
          
LATEST STORY
Outgoing New York Times CEO Mark Thompson thinks there won’t be a print edition in 20 years
ABOUT                    SUBSCRIBE
Nov. 18, 2011, 1 p.m.

More evidence that different devices fuel news consumption at different times

Tablets get used at the times of day that used to be the domain of the morning and afternoon newspaper.

comScore has posted some interesting data on the devices people use to consume news:

First off, to be clear, note that the percentages on the left are the percentages of each device’s total use that comes at the time in question. In other words, the scales of each device aren’t directly comparable — there are still far more people using traditional computers than tablets or mobile phones at every hour of the day.

But the time breakdown still matches data from time-shifting apps and elsewhere:

Computers get used during the workday (that big plateau from 9 a.m. to 5 p.m.)

Tablets get used at breakfast, during commutes, on the couch, and in bed (peaks around 8 a.m. and 10 p.m.)

Smartphones get used in spare moments throughout all waking hours.

The newspaper business is putting more emphasis on Sundays in part because they’re one of the few days when people have time to sit back with a newspaper and enjoy the experience. It looks like tablets are moving in to the same sorts of time space.

(It’s also worth thinking about content timing in the context of Pablo Boczkowski’s News at Work, which gets at the ways in which shifting news consumption from the home to the workplace favors certain kinds of content over others.)

More data in comScore’s white paper, downloadable if you give them your name and email.

POSTED     Nov. 18, 2011, 1 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Outgoing New York Times CEO Mark Thompson thinks there won’t be a print edition in 20 years
Also, the Times now reaches about half of American millennials.
How do you run a fun membership drive in sad pandemic times? Maximum Fun has some ideas
Plus: What Spotify wants premium advertising to sound like, claims of systemic racism at PRX, BBC pushes for podcast audiences in Africa, and can Serial stay special?
People are using Facebook and Instagram as search engines. During a pandemic, that’s dangerous.
Data voids on social networks are spreading misinformation and causing real world harm. Here are some ideas on how to fix the problem.