In a week, Flipboard’s twice as big on iPhone as on iPad

LINK: paidcontent.org ➚ | Posted by: Joshua Benton | December 14, 2011

Interestingly, while Flipboard’s iPad app was previously seeing around 650 million “page” flips per month, the new format addition has brought that on course to two billion flips per month at time of writing.

As much as the newspaper and magazine industries are attracted to the tablet app model — branded, print-like, leisure-focused — it can be easy to forget there are a gazillion more iPhones (and Android phones) in the world than there are tablets.

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