Nieman Foundation at Harvard
Are public media podcasts facing a “Moneyball” moment?
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Dec. 16, 2011, 1:15 p.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   December 16, 2011

Results of ProPublica’s annual reader survey: 49% of readers think of ProPublica as nonideological. 25% think it’s moderate. 25% think it’s liberal. (I presume the missing think it’s conservative, although ProPublica doesn’t say.)

But when describing their own leanings, ProPublica readers are 63 percent liberal, 21 percent moderate, and 13 percent non-ideological. (Again, the remaining 3% are unaccounted for, presumably self-identifying conservatives.)

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