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The California Journalism Preservation Act would do more harm than good. Here’s how the state might better help news
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March 22, 2012, 4:07 p.m.
LINK: www.mediabistro.com  ➚   |   Posted by: Joshua Benton   |   March 22, 2012

Good article (and even better stock art) from Betsy Rothstein at FishbowlDC on the merits of small, buzzy, viral-friendly political stories. NBC’s Chuck Todd this morning complained about how Etch a Sketch stories can grab the public’s (or at least the media’s) attention ahead of more “traditional” political themes. AP’s Liz Sidota termed it “tidbit journalism.” Rothstein lays out the debate well; here’s BuzzFeed’s Ben Smith:

I don’t see why readers have to choose between fun and serious, narrative and informational. I don’t think readers want to choose one or the other.

Other takes: Brendan Nyhan at CJR (boo Etch a Sketch!) and Rem Reider at AJR (yay Etch A Sketch!).

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