Nieman Foundation at Harvard
Hey, local news publishers: Give the people a calendar
ABOUT                    SUBSCRIBE
March 21, 2012, 2:48 p.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   March 21, 2012

On Monday, much of the reporting on Pew’s State of the Media report focused on how social media wasn’t as big a deal for news sites’ traffic as some might think.

This is a useful counterweight to that idea: Tanya Cordrey, director of digital development at Guardian News and Media, speaking at the Guardian Changing Media Summit, said social traffic, particularly from Facebook, was exploding, and that “it’s only a matter of time until social overtakes search for the Guardian.”

Also of note: Use of the Guardian Facebook app peaks in “the middle of the afternoon.” Sorry, U.K. employers.

Show tags
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Hey, local news publishers: Give the people a calendar
“It shouldn’t be that difficult to keep an updated list of when and where and what the meetings are.”
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
A massive study of Upworthy headlines — remember Upworthy? — shows how a few emotionally charged words can mean the difference between viral and ignored.
Amazon calls it quits on newspaper and magazine subscriptions for Kindle and print
One Redditor: “I actually enjoy reading my local newspaper when it’s on the Kindle as opposed to the paper’s poorly designed website and frequently broken app.”