“It’s only a matter of time until social overtakes search for the Guardian.”

LINK: blogs.journalism.co.uk ➚ | Posted by: Joshua Benton | March 21, 2012

On Monday, much of the reporting on Pew’s State of the Media report focused on how social media wasn’t as big a deal for news sites’ traffic as some might think.

This is a useful counterweight to that idea: Tanya Cordrey, director of digital development at Guardian News and Media, speaking at the Guardian Changing Media Summit, said social traffic, particularly from Facebook, was exploding, and that “it’s only a matter of time until social overtakes search for the Guardian.”

Also of note: Use of the Guardian Facebook app peaks in “the middle of the afternoon.” Sorry, U.K. employers.

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