“Publishers lost $27 in print for every digital $1 gain” | Nieman Journalism Lab

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“Publishers lost $27 in print for every digital $1 gain”

LINK: newsosaur.blogspot.com ➚ | Posted by: Joshua Benton | April 9, 2012

Newsosaur Alan Mutter recrunches the numbers from Pew’s look at newspaper business models and argues Pew underestimated the scope of the carnage. Instead of a 7-to-1 ratio of print dollars lost to digital dollars gained, Alan argues it’s more like 27-to-1.

(The difference is in who’s being analyzed. Alan’s looking at 2005 to 2011 and at industry-wide numbers. Pew was looking at narrower but more detailed data given anonymously from seven newspaper companies, representing 38 newspapers, and covering only the past couple of years.)

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