WSJ goes on spoiler alert

LINK: www.patspapers.com ➚ | Posted by: Joshua Benton | April 3, 2012

NY1’s Pat Kiernan notes that The Wall Street Journal’s email news alert for last night’s NCAA men’s basketball championship didn’t give away the winner. It just said “NCAA Championship Results: Kansas vs. Kentucky,” which meant the Journal decided not tell readers what it knew (namely that Kentucky won). Kiernan likes it:

Presumably, the Journal was thinking about those who may be watching the program on a DVR and are a little behind “real time.” Obviously you can only insulate yourself from the NCAA score or the Oscar winner for a few hours, but it’s nice to have a paper working with, and not against you.

The Journal also, presumably, got some free pageviews out of it from curious alert-getters clicking through.

Show tags

Andrew Deck

Newsweek is making generative AI a fixture in its newsroom

The legacy publication is leaning on AI for video production, a new breaking news team, and first drafts of some stories.

Neel Dhanesha

Rumble Strip creator Erica Heilman on making independent audio and asking people about class

“I only make unimportant things now, but it’s all the unimportant things that really make up our lives.”

Joshua Benton

PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down

“While there is even more need for this intervention than when we began the project, the initiative needs more resources than the current team can provide.”