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Newsonomics: Nikkei’s Tsuneo Kita: “Without the FT, it wouldn’t have been possible for us to transform ourselves as we have”
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May 26, 2012, 11:10 p.m.
Reporting & Production
LINK: buzzmachine.com  ➚   |   Posted by: Joshua Benton   |   May 26, 2012

Jeff Jarvis is brainstorming “new forms, relationships, and (business) models for news,” and up first is the article form:

I come not to kill the article but to praise it. Machined to near-perfection over a century of production, the article is perfectly suited to its form: headline and lede imparting the latest — the news; nut graf delivering the essence of the story and telling us why we should bother reading the rest; background graf bringing us up to speed; timelines to set context; catalogues of issues and players; quotes from various perspectives; examples — all prioritized so readers can easily navigate the form and extract its value and so that printers with scarce time and limited space in the paper can lop off lines at the bottom without losing the heart of the matter…

Now let’s subtract from the article, deconstructing it into its core assets. Draw that inverted pyramid and its constituent elements and then imagine each as a separate entity in its optimum form.

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