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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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May 10, 2012, 5:18 p.m.
LINK: jimromenesko.com  ➚   |   Posted by: Joshua Benton   |   May 10, 2012

We wrote last month about the first Orange County Register “news mob,” the paper’s attempt to flood the zone with 70 reporters at the Los Angeles Angels’ opening home game. The second news mob? Jim Romenesko shares that it’ll be the reopening of Disney California Adventure Park.

The Register will have photographers, videographers and reporters from sports, real estate, pop culture, theater, food, OC Moms, retail, cities, crime, features, travel, social issues — and virtually every department in our news organization — covering the event. Dozens of Disney fans will also participate in the coverage by contributing photos, memories and reviews of new Disney experiences.

The Angels, who began the year with much optimism, are in last place in the AL West, which doesn’t bode well for Mickey.

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