Twitter goes iconic with its new bird | Nieman Journalism Lab

Nieman Foundation at Harvard

ABOUT SUBSCRIBE

Business Models

Audience & Social

Aggregation & Discovery

Reporting & Production

Twitter goes iconic with its new bird

LINK: www.underconsideration.com ➚ | Posted by: Joshua Benton | June 7, 2012

Armin Vit of Brand New takes a look at the new Twitter bird (angled ever so slightly further upward, and now roosting in our top header bar) and notes the iconic power its achieved in short order:

Twitter has achieved in less than six years what Nike, Apple, and Target took decades to do: To be recognizable without a name, just an icon.

From the comments:

We know we’re in trouble if they spend too much time redesigning the Fail Whale.

Show tags

Join the 60,000 who get the freshest future-of-journalism news in our daily email.

BREAKING: The ways people hear about big news these days; “into a million pieces,” says source

The New York Times and the Washington Post compete with meme accounts for the chance to be first with a big headline.

In 1924, a magazine ran a contest: “Who is to pay for broadcasting and how?” A century later, we’re still asking the same question

Radio Broadcast received close to a thousand entries to its contest — but ultimately rejected them all.

You’re more likely to believe fake news shared by someone you barely know than by your best friend

“The strength of weak ties” applies to misinformation, too.