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Now nonprofit, The Salt Lake Tribune has achieved something rare for a local newspaper: financial sustainability
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Aug. 28, 2012, 10:41 a.m.
LINK: www.mattcutts.com  ➚   |   Posted by: Joshua Benton   |   August 28, 2012

Matt Cutts, Google’s SEO czar, passed along his answer to that question. The newspaper was selling links:

In Google’s world, we take paid links that pass PageRank as seriously as Amazon would take paid reviews without disclosure or as your newspaper would treat a reporter who was paid to link to a website in an article without disclosing the payment.

A good reminder of the danger of those “Partner Links” sections you sometimes still see on news sites: Once Google finds out about them, you can enter a world of pain.

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Now nonprofit, The Salt Lake Tribune has achieved something rare for a local newspaper: financial sustainability
The Salt Lake Tribune’s transition to nonprofit status has been closely watched in the news industry. “The opportunity for us to prove that this can work is significant and so is the responsibility.”
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“Don’t be afraid to tackle misinformation head on. It’s important that people speak out, and you can repeat [misinformation] and then debunk it.”
A rose is a rose is a rose, but please, please make it clear to your readers what a “subscriber” is
Do you mean “people who pay a news company hundreds of dollars a year”? Or “email addresses we have in a spreadsheet somewhere”?