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True Genius: How to go from “the future of journalism” to a fire sale in a few short years
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Feb. 27, 2013, 10:33 a.m.
LINK: phx.corporate-ir.net  ➚   |   Posted by: Justin Ellis   |   February 27, 2013

nytimes-logoAdd “getting a pumpkin spice latte” to the list of ways to get free access to New York Times stories. The newspaper is offering readers 15 free stories a day if they’re on Starbucks wifi. The two companies announced today that readers would be able access the stories through the Starbucks Digital Network. SDN, which launched in 2010, assembles news from companies including Yahoo, USA Today, and the Times for coffee sippers.

The Times previously offered free access to Times Reader (its Adobe AIR app) via SDN, but the Times’ press release notes, interestingly, that the new service will be a “new web-based, cross-platform solution [that] utilizes a responsive design optimized for desktops, tablets and smartphones.” Sounds like it might be a sibling to the Times HTML5 app that debuted last fall.

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