Nieman Foundation at Harvard
True Genius: How to go from “the future of journalism” to a fire sale in a few short years
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Feb. 10, 2013, 10:48 p.m.

Elizabeth Jensen in the Times, on a new NPR marketing campaign::

The pilot campaign, in four cities, is intended to bring new listeners to local public radio stations, and in turn NPR’s national programs, by matching a show to even the quirkiest interests.

Ford’s chipped in $750K. The campaign points to, where you can tell NPR you’re a skeet-shooting linebacker in Dallas, which means you’re a match for Snap Judgment, The State We’re In, The Takeaway, Car Talk, Latino USA, and A Prairie Home Companion.

If you self-identify as a dubstep-loving fashionista, though, the right shows for you are BBC Newshour, Hearing Voices, Humankind, TED Radio Hour, BBC World Service, and Wait Wait… Don’t Tell Me.

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