Elizabeth Jensen in the Times, on a new NPR marketing campaign::
The pilot campaign, in four cities, is intended to bring new listeners to local public radio stations, and in turn NPR’s national programs, by matching a show to even the quirkiest interests.
Ford’s chipped in $750K. The campaign points to InterestingRadio.com, where you can tell NPR you’re a skeet-shooting linebacker in Dallas, which means you’re a match for Snap Judgment, The State We’re In, The Takeaway, Car Talk, Latino USA, and A Prairie Home Companion.
If you self-identify as a dubstep-loving fashionista, though, the right shows for you are BBC Newshour, Hearing Voices, Humankind, TED Radio Hour, BBC World Service, and Wait Wait… Don’t Tell Me.
