Nieman Foundation at Harvard
Media measurement company Nielsen wants to start gauging the effectiveness of advertising on mobile devices. The problem, as Ad Age reports, is that they’ll be asking users to take a brief survey after being shown an ad within an app.
Whether or not mobile users will be receptive to these surveys is unclear. Consumers generally find mobile ads to be more interruptive than television ads, according to a Forrester survey released in late 2012.
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