How much do you like mobile ads?

LINK: adage.com ➚ | Posted by: Justin Ellis | March 14, 2013

Media measurement company Nielsen wants to start gauging the effectiveness of advertising on mobile devices. The problem, as Ad Age reports, is that they’ll be asking users to take a brief survey after being shown an ad within an app.

Whether or not mobile users will be receptive to these surveys is unclear. Consumers generally find mobile ads to be more interruptive than television ads, according to a Forrester survey released in late 2012.

Show tags

Joshua Benton

PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down

“While there is even more need for this intervention than when we began the project, the initiative needs more resources than the current team can provide.”

Richard Tofel

Is the Texas Tribune an example or an exception? A conversation with Evan Smith about earned income

“I think risk aversion is the thing that’s killing our business right now.”

Jeff Jarvis

The California Journalism Preservation Act would do more harm than good. Here’s how the state might better help news

“If there are resources to be put to work, we must ask where those resources should come from, who should receive them, and on what basis they should be distributed.”