Nieman Foundation at Harvard
HOME
          
LATEST STORY
Scroll promises a better Internet for users and more money for publishers, all for just five bucks
ABOUT                    SUBSCRIBE
March 25, 2013, 12:53 p.m.
LINK: toc.oreilly.com  ➚   |   Posted by: Caroline O'Donovan   |   March 25, 2013

Mark Sigal, chief product officer at Unicorn Labs, offers his thoughts behind a recent “dynamic content” partnership with Macmillan:

So if publishing must evolve, what does this mean for publishers?

Most basically, it suggests that whereas static text and pictures define our current concept of publishing, in the mobile era, we need to think about what is being “published” as a native app that re-configures itself based upon the content being served. Logically, this type of system autonomously generates data.

This has significant ramifications for how such content is made, what it can do, and the underlying systems required for delivering and receiving the same.

But, the upside of thinking about publishing along these lines is that it opens the door to new types of content-driven experiences that are interactive, responsive and analytical.

These experiences can incorporate play, learning, testing, rewards and assessment. This opens the door to a richer set of outcomes for users and a wider range of narratives for brands and publishers to cultivate with their audiences.

Sigal offers his company’s collaboration on a children’s title as an example, mixing “games, exercises, puzzles, and quizzes”:

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Scroll promises a better Internet for users and more money for publishers, all for just five bucks
Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”
What should a public broadcaster be in the digital age? The BBC is asking (and being asked) that question
Plus: Serial is up for sale, Joe Rogan flexes his political muscle, and the economics of 24/7 lo-fi hip-hop YouTube livestreams.
CUNY’s Center for Community Media is expanding its reach beyond New York City
“Trust is the No. 1 value that these news organizations have.”