Nieman Foundation at Harvard
What I learned in my second year on Substack
ABOUT                    SUBSCRIBE
May 24, 2013, 2:58 p.m.
LINK:  ➚   |   Posted by: Justin Ellis   |   May 24, 2013

The Guardian is putting its digital house in order, announcing today the new domain The new URL will be a universal address, bringing together the US site (, the UK version (, the mobile site ( and the forthcoming Australian edition.

In a conversation earlier this week with Janine Gibson, editor of the US edition of the Guardian, said the new URL is a way to tie together all of the Guardian’s operations. “Having one url, one domain, which is the global home of The Guardian, is the most sensible way to grow and expand and make it clear that’s what we are,” said Gibson.

Gibson said it’s a sign the Guardian is no longer just a printed paper in the UK, but a company with a digital emphasis and global reach. She said the US is a good example, as the American edition had more than 13 million unique visitors in April, a 38 percent increase over 2012.

Show tags
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
What I learned in my second year on Substack
“I truly wish every reporter could have the experience of getting a raise on the same day they produced something of value to their readers.”
U.S. politicians tweet much more misinformation than those in the U.K. and Germany
“We also found systematic differences between the parties in the U.S., where Republican politicians were found to share untrustworthy websites more than nine times as often as Democratic politicians.”
“You don’t know which side is playing you”: The authors of Meme Wars have some advice for journalists
“The media treating Twitter like an assignment editor is one of the fundamental errors that enabled meme warriors to play everyone.”