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May 24, 2013, 2:58 p.m.
LINK: www.guardian.co.uk  ➚   |   Posted by: Justin Ellis   |   May 24, 2013

The Guardian is putting its digital house in order, announcing today the new domain theguardian.com. The new URL will be a universal address, bringing together the US site (guardiannews.com), the UK version (guardian.co.uk), the mobile site (m.guardian.co.uk) and the forthcoming Australian edition.

In a conversation earlier this week with Janine Gibson, editor of the US edition of the Guardian, said the new URL is a way to tie together all of the Guardian’s operations. “Having one url, one domain, which is the global home of The Guardian, is the most sensible way to grow and expand and make it clear that’s what we are,” said Gibson.

Gibson said it’s a sign the Guardian is no longer just a printed paper in the UK, but a company with a digital emphasis and global reach. She said the US is a good example, as the American edition had more than 13 million unique visitors in April, a 38 percent increase over 2012.

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