Nieman Foundation at Harvard
Ellen Sterling at E&P goes deep on the boom in digital marketing services at newspapers.
“We’ve found digital sales take longer, and the knowledge the salesperson needs is more extensive. Our first thought was to have a separate digital staff, but we decided not to because we didn’t want to leave people behind. They may take longer to acclimate and, in fact, they might never acclimate, but we still need these people,” McQuestion said.
Since the Kenosha News began the digital media component of its business, McQuestion said, “We have 34 clients and are still growing. My projection is for double that amount by the end of the year. Our average digital customer pays between $400 and $2,000 a month. We got out of the red in the first six months and are bringing in between 20 thousand and 25 thousand dollars a month in revenue. That percentage is constantly growing.”
