Nieman Foundation at Harvard
A Publishers Information Bureau survey finds strength in iPad advertising (h/t Lauren Indvik):
A first-round study of 58 titles that have measured print and iPad advertising shows that print advertising pages and iPad ad units grew +7.5% in the first quarter of 2013, compared to the same period in 2012, it was announced today by Mary G. Berner, President and CEO, MPA – The Association of Magazine Media. For the same set of titles during the same period, print advertising pages showed an uptick of +0.2%, while iPad ad units increased +23.6%.
That said, it’s odd to equate a print page of advertising and an iPad unit of advertising and treat them as if they can be logically summed; that print ad still generates a lot more money.
