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Now nonprofit, The Salt Lake Tribune has achieved something rare for a local newspaper: financial sustainability
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Aug. 29, 2013, 2:26 p.m.
LINK: adage.com  ➚   |   Posted by: Joshua Benton   |   August 29, 2013

Of course, Gawker would probably argue that “comments section” isn’t the right frame for thinking about its all-content-has-status platform Kinja. Alex Kantrowitz in Ad Age:

Sometime next Wednesday, celebrity scientist Bill Nye will take a seat in front of a computer and invite the internet to ask him whatever it wants. But he won’t be taking the questions on Reddit, a medium famous for its “Ask Me Anything” sessions. Rather, Mr. Nye will be operating within the comments section of Gizmodo, a Gawker Media website on a page sponsored by State Farm. The entire interaction, from start to finish, will be an ad.

Mr. Nye’s Q&A is part of a new “native” ad format that Gawker has been trying this year. The company is working with advertisers to host sponsored discussion sessions on its Kinja commenting platform, hoping to turn its community into an engaged audience its advertisers can tap into…

The campaign’s goal, Mr. Del said, is to drive home a message that a State Farm agent is a trusted adviser. And making scientists available to chat with consumers, he said, is a good way to do it. “Where else can they convey the idea that when you rely on State Farm, you’re not just getting a canned response, you’re getting an agent?” said Mr. Del.

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Now nonprofit, The Salt Lake Tribune has achieved something rare for a local newspaper: financial sustainability
The Salt Lake Tribune’s transition to nonprofit status has been closely watched in the news industry. “The opportunity for us to prove that this can work is significant and so is the responsibility.”
Address — don’t sidestep — health misinformation to debunk falsehoods, study finds
“Don’t be afraid to tackle misinformation head on. It’s important that people speak out, and you can repeat [misinformation] and then debunk it.”
A rose is a rose is a rose, but please, please make it clear to your readers what a “subscriber” is
Do you mean “people who pay a news company hundreds of dollars a year”? Or “email addresses we have in a spreadsheet somewhere”?