More sites are approaching a mostly-mobile audience | Nieman Journalism Lab

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More sites are approaching a mostly-mobile audience

LINK: digiday.com ➚ | Posted by: Joshua Benton | October 22, 2013

At Digiday, Jack Marshall surveys a few sites on their mobile traffic trends. What percentage of traffic comes from non-desktop/laptop devices?

At BuzzFeed, 50 percent.

At YouTube, 41 percent.

At Forbes, 35 percent.

At The Awl, 30 percent.

(At Nieman Lab, I can add, 26 percent — 18 percent smartphone, 8 percent tablet. Our audience disproportionately arrives via social, but it’s also disproportionately focused on workday hours when people are sitting in front of their computers.)

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