Nieman Foundation at Harvard
At Digiday, Jack Marshall surveys a few sites on their mobile traffic trends. What percentage of traffic comes from non-desktop/laptop devices?
At BuzzFeed, 50 percent.
At YouTube, 41 percent.
At Forbes, 35 percent.
At The Awl, 30 percent.
(At Nieman Lab, I can add, 26 percent — 18 percent smartphone, 8 percent tablet. Our audience disproportionately arrives via social, but it’s also disproportionately focused on workday hours when people are sitting in front of their computers.)
2 comments:
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