Nieman Foundation at Harvard
HOME
          
LATEST STORY
Here’s how 13 news outlets are using LinkedIn newsletters
ABOUT                    SUBSCRIBE
Nov. 21, 2013, 3:53 p.m.
LINK: streetfightmag.com  ➚   |   Posted by: Joshua Benton   |   November 21, 2013

Over at Street Fight, Tom Grubisich hits on a trend I’d noticed but hadn’t been smart enough to write about: the disproportionate representation of women in the leadership of hyperlocal indie media. (Disproportionate to Big Media leadership, I should say — not particularly disproportionate to the actual population.)

Of the 12 top revenue-producing community news sites, eight have a female editor-publisher-owner, based primarily on my calculations from the authoritative Michele’s List — compiled by journalist and community news researcher Michele McLellan — as well as my own research. There is just one site in the list’s top revenue bracket of $501,000-$1 million — St. Louis Beacon — and it is headed by two women: Editor and co-founder Margie Freivogel and General Manager Nicole Holloway…

Another number: Six women editors-publishers now sit on the 13-member board of the Local Independent Online News (LION) Publishers, the major association representing “indies”…

Crucially, none of these women had to make their case in corporate board rooms, which are overwhelmingly male-dominated. These women just rolled up their entrepreneurial sleeves and went to work. But their success wasn’t, and isn’t, guaranteed. The odds against the small businesses owner — male or female — being successful are considerably longer than a blackjack player’s chances in Las Vegas. So what do women bring to the community news space to produce so many winners?

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Here’s how 13 news outlets are using LinkedIn newsletters
“While you’re less at the whim of the algorithm, it’s still social media.”
Forget the link tax. Focus on one key metric to “save local news”
“You need Google to stay in this. Otherwise, it devastates the entire industry.”
So who are the consistent news avoiders?
“No single variable is more predictive of whether someone consistently avoids news than their level of interest in politics and civic affairs.”