Nieman Foundation at Harvard
HOME
          
LATEST STORY
What happens when a public radio station goes after its state’s favorite tradition?
ABOUT                    SUBSCRIBE
May 13, 2014, 2:30 p.m.
LINK: speakerdeck.com  ➚   |   Posted by: Joshua Benton   |   May 13, 2014

Web publishers face a quandary in 2014: User expectations for how quickly a website will load are getting faster and faster. But web pages keep getting fatter and fatter, adding custom fonts, bigger art, more video, and more complex JavaScript into the mix. Our 3G reality often falls short of our broadband dreams.

guardian_logoPatrick Hamman at The Guardian gave an interesting talk last week at the FrontTrends conference in Warsaw about how they’re trying to make theguardian.com load a lot faster in its new, responsive design, and there are a lot of ideas in here ready to be stolen by other news site developers. One remarkable fact: A Guardian audience survey found that, of 17 key product drivers, the speed of the site ranked No. 2, behind only whether content was easy to find or not.

A couple of the main ideas:

The order in which a page’s assets load is critical to user perception. Load the most important parts (for a news article, the headline and text) first and load everything else (related stories, ads, comments, bottom nav, etc.) later. Let your user get started with the task she wants to complete right away. (He even suggests inlining CSS in some cases, long considered a little déclassé in modern web circles.) There’s plenty of good stuff about progressive enhancement and lazy loading if you want to learn more.

Determine what an acceptable load time is — set your time budget, in other words — and test, improve, and iterate your way until you hit that goal. I loved this screenshot of a metrics email bragging that the new Guardian site was “142% faster than NY Times”:

guardian-pageload-nytimes

More about the Guardian redesign, including code, on GitHub.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
What happens when a public radio station goes after its state’s favorite tradition?
Vote first or die! Plus: an audio investment in evening commutes, what Vice is up to in podcasts, and My Favorite At-Least-$10-Million Deal.
Berkeleyside is launching a sister site in Oakland to help fill the void left by pillaged newspapers
“As we build out that newsroom, how do we prioritize people who have experience serving info needs in communities across disciplines?”
As it settles into Vox, Recode is starting a new project to help people feel power over algorithms
“It’s about cutting through the apathy that a lot of people have about tech because it feels mysterious, letting people know there are decisions and changes you can make to your behavior that will feel empowering to people.”