Nieman Foundation at Harvard
HOME
          
LATEST STORY
After criticism over “viewpoint diversity,” NPR adds new layers of editorial oversight
ABOUT                    SUBSCRIBE
March 31, 2015, 10:32 a.m.
LINK: www.indystar.com  ➚   |   Posted by: Joshua Benton   |   March 31, 2015

Indiana’s passed a bill that many say allows state-sanctioned discrimination by businesses against gays and lesbians, and it’s led to a huge backlash. The state’s dominant paper, The Indianapolis Star wanted to take a strong stand on the matter, so it pulled out perhaps the biggest weapon a newspaper has — a front-page editorial:

The move worked, getting the Star’s position a huge amount of attention — many times more than a standard editorial would have. (I must have seen that image of today’s front page at least 30 times in my Twitter stream last night; the editorial has been shared on Facebook more than 18,000 times.)

If you’re going to do a blowout presentation in print, you’d want to do the same online, right? After all, a huge part of the discussion around the subject is happening far outside the Star’s print circulation area. Not really:

The blow-out print presentation got slotted into a standard Gannett-made template. That included a hard-to-read headline on mobile, with Gannett-standard cluttered presentation and location-seeking modal:

As the @MayorEmanuel-creating Dan Sinker put it:

The followup discussion to that tweet includes some back and forth about some flexibility in the Gannett CMS that the Star apparently didn’t take advantage of.

Still, it’s remarkable that, in 2015, a story that got so much thought and attention for print apparently didn’t get much for online.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
After criticism over “viewpoint diversity,” NPR adds new layers of editorial oversight
“We will all have to adjust to a new workflow. If it is a bottleneck, it will be a failure.”
“Impossible to approach the reporting the way I normally would”: How Rachel Aviv wrote that New Yorker story on Lucy Letby
“So much of the media coverage — and the trial itself — started at the point at which we’ve determined that [Lucy] Letby is an evil murderer; all her texts, notes, and movements are then viewed through that lens.”
Increasingly stress-inducing subject lines helped The Intercept surpass its fundraising goal
“We feel like we really owe it to our readers to be honest about the stakes and to let them know that we truly cannot do this work without them.”