Nieman Foundation at Harvard
HOME
          
LATEST STORY
Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
ABOUT                    SUBSCRIBE
Sept. 22, 2015, 1:06 p.m.
LINK: daringfireball.net  ➚   |   Posted by: Joshua Benton   |   September 22, 2015

Daring Fireball’s John Gruber linked yesterday to a Sports Illustrated slideshow of baseball photos taken with the new iPhone 6s Plus. But he noted a technical problem:

In a small dose of irony, I had to disable content-blocking (long press the reload button in Mobile Safari’s location field) to get SI’s image gallery dingus to work.

In other words, the adblocking software Gruber has installed on his iPhone was also blocking the content.

Now, if a publisher chooses to do that — to block access to its content to those using adblockers — that’s its prerogative! It might be a smart choice that leads to whitelisting, or at least plants a few guilty feelings. Or it might just lead people to be angry with no positive outcomes! We’ll see.

My point here is that it should be a conscious choice, not the result of bad code.

(Justen Fox is a senior product manager at Vox Media. Acronym decoder: JS = JavaScript, DFP = Google’s ad platform DoubleClick for Publishers, NR = analytics platform New Relic. From a little Ghostery fiddling, it looks like it’s blocking DoubleClick that breaks the slideshow. I’ve also seen some wonky, broken behavior on some other news sites.)

Again, I’m not saying publishers shouldn’t feel free to deal with adblockers however they’d like; as an industry, it’s healthy for different publishers to respond in different ways so we can compare results. But it’s worth it to run through your site with adblockers on, desktop and mobile, just to see what that share of your audience is seeing. You need that information to make sound judgments.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
“When you say national, usually what that means is New York or D.C. We’re trying to read that so that the gravity is really coming out of Southern California and expanding outward from that.”
How The New York Times assesses, tests, and prepares for the (un)expected news event
Rather than hastily address issues in the months leading up to big events where we expected lots of reader traffic, we decided to take stock of our systems as a whole and enact longer term resilience measures.
I have come to bury Knewz, not to praise it
News Corp’s painfully named news aggregator promised to somehow battle “crass clickbait,” filter bubbles, media bias, and two trillion-dollar companies, all at once. It ended up being a D-minus Drudge clone and OnlyFans blog.