The event startup NewCo (yes, that is the name), launched by Wired co-founder John Battelle, has since its inception focused mostly on city-based festivals, which attempt to buck the rigidness of traditional conferences by welcoming attendees inside the offices of companies of interest.

On Monday, NewCo officially launched a daily newsletter, which includes short bits of original writing and reporting that are meant to highlight “innovative business practices from sources around the globe,” according to a NewCo statement.

The newsletter will cover a wide range of topics, from business practices that are particularly innovative to industry leaders making interesting business decisions, according to Lee Anna Mariglia, director of communications at NewCo Festivals. She pointed to Jack Dorsey donating a percentage of his shares in his payment processing company Square to support arts and small businesses in struggling communities: “We are interested in people in businesses who are looking to make a social impact.”

The newsletter will also profile various startups, including key facts such as funding, employees, and recent investors, and then build out a fuller database containing information on these organizations — a product that sounds similar to TechCrunch’s CrunchBase.

At the moment, subscribers have been culled from a list of festival attendees; those interested in the newsletter can subscribe here.

NewCo is building out its media team, hiring Hayley Nelson, formerly of Wired, to head up its new efforts in podcasting, video, and even longform reporting. On the editorial side, it’s already working with Jimmy Guterman, whose credits include the Harvard Business Review and MIT Sloan Management Review; Lon Koontz, from the NY Daily News; and Khari Johnson, of Patch and Through the Cracks. And the company plans to hire a San Francisco-based editor-in-chief, CEO Battelle said in a statement.