Nieman Foundation at Harvard
HOME
          
LATEST STORY
Journalism scholars want to make journalism better. They’re not quite sure how.
ABOUT                    SUBSCRIBE
April 13, 2017, 2:51 p.m.
Audience & Social
LINK: www.buzzfeed.com  ➚   |   Posted by: Ricardo Bilton   |   April 13, 2017

A lot of people get their news on Facebook — but a lot of people don’t believe the news they read on Facebook.

That’s according to a new survey from BuzzFeed and Ipsos Public Affairs, who quizzed 3,000 American adults on their views about Facebook and the news. The results were not pretty. Over half of those who took the survey said they trust the news they read on Facebook “only a little” or “not at all.”

Part of the blame for the trust problem on Facebook, it seems, lies with Facebook itself. It turns out that all the haranguing about fake news among media observers has spread to the general population: 42 percent of people said that they don’t trust news on the platform because Facebook hasn’t done a good job of curbing fake news on its platform.

Facebook is, of course, trying to turn things around. While Mark Zuckerberg initially dismissed the claims that fake news helped sway the 2016 presidential election, the company has since started to take the issue more seriously. In February, Zuckerberg penned a 6,500-word manifesto in which he acknowledged that Facebook still has “more work to do” when it comes to stemming the rise of hoaxes on the platform.

It’s taken this on on a few fronts. In December, alongside a new feature that lets users report updates they believe are fake, Facebook also announced partnerships with the likes of ABC News, Snopes, PolitiFact, FactCheck.org, and AP to fact-check stories. Facebook has also more recently started to offer users tips on how to spot fake news in their News Feeds.

Other findings from the BuzzFeed/Ipsos survey confirm the notion that how much people trust the news they read on Facebook depends on both where the news comes from and who shared it. Over 80 percent of people said the news source is an important factor in determining how much they trust a news story; just over 60 percent said the identity of the sharer was a “very” or somewhat “important” factor.

As BuzzFeed points out, those responses contrast with a recent study from the Media Insight Project, which found that who shared a story mattered more than which news source produced it. The Media Insight Project study measured people’s behavior directly through an experiment; the BuzzFeed survey asked people to self-report their beliefs, which can obviously produce different outcomes.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Journalism scholars want to make journalism better. They’re not quite sure how.
Does any of this work actually matter?
Congress fights to keep AM radio in cars
The AM Radio for Every Vehicle Act is being deliberated in both houses of Congress.
Going back to the well: CNN.com, the most popular news site in the U.S., is putting up a paywall
It has a much better chance of success than CNN+ ever did. But it still has to convince people its work is distinctive enough to break out the credit card.