Nieman Foundation at Harvard
HOME
          
LATEST STORY
Can a science escape room livestreamed on Twitch help bring viewers to public media?
ABOUT                    SUBSCRIBE
April 11, 2018, 10:32 a.m.
Audience & Social
LINK: www.newswhip.com  ➚   |   Posted by: Laura Hazard Owen   |   April 11, 2018

NewsWhip is mostly known as a data company that offers social media metrics to publishers, brands, and agencies, but as of late it’s been doing more research into hyperpartisan publishers and fake news — the company recently helped us out with this research, for instance. It’s also partnering with First Draft on its work fighting false information around elections.

Now the company is launching a hub, the NewsWhip Research Center, that will serve as a repository for its research into how social media affects the ways people engage with stories. It’s overseen by Gabriele Boland, NewsWhip’s manager of content strategy and communications.

“We’re seeing a lot of opportunity in helping brands maneuver around junk news and demystify how things are spreading on social media,” Boland said. “We want to go deeper here, whether it’s why fake news is still spreading a year and a half after the election, or why a particular video is going viral — it can range from very serious to very topical.”

The hub is here.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Can a science escape room livestreamed on Twitch help bring viewers to public media?
“What made us want to watch this for an hour and a half? Their ability to talk through the puzzles made me not only understand the puzzles but find out the answer and get invested.”
Good stuff first: Google moves to prioritize original reporting in search
The company has changed its global search algorithm to “highlight articles that we identify as significant original reporting,” and to keep such articles in top positions for longer.
Researchers analyzed more than 300,000 local news stories on Facebook. Here’s what they found.
“59 percent of the stories we were able to categorize served a critical information need…Aside from critical information needs, 31 percent of stories categorized covered sports and 9 percent were obituaries.”