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May 11, 2018, 8:08 a.m.
Business Models
LINK: www.indiegogo.com  ➚   |   Posted by: Laura Hazard Owen   |   May 11, 2018

Indian Country Today Media Network, a news outlet then owned by the Oneida Nation of New York, went on hiatus last September to “consider alternative business models.”

“ICTMN has faced the same challenges that other media outlets have faced. It is no secret that with the rise of the Internet, traditional publishing outlets have faced unprecedented adversity,” publisher Ray Halbritter wrote at the time. “These economic headwinds have resulted in ICTMN operating at an enormous — and unsustainable — financial loss, and now have caused us to take a hiatus to explore new partnerships or economic strategies for ICTMN.”

Now the hiatus is over: Indian Country Today is back, and relaunching “on the public media model.” In February, it a href=”https://indiancountrymedianetwork.com/news/native-news/official-indian-country-today-back/”>announced new leadership and a new owner, the National Congress of American Indians in Washington, D.C. The publisher has launched an Indiegogo campaign that aims to raise $100,000. “We will have some advertising but most of our resources will come from members and non-profits,” editor Mark Trahant wrote.

We want to use the money to build our news operation, a multimedia report about what’s going on across Indian Country. We’ll stretch your dollars by partnering with other organizations (and amplify our reporting by letting others repurpose our editorial content). We will serve.

As of Friday morning, the campaign had raised a little over $36,000, with five days left to go. It’s here.

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