Nieman Foundation at Harvard
HOME
          
LATEST STORY
From newsroom to newsletter: How local journalists are DIYing important coverage via email
ABOUT                    SUBSCRIBE
Oct. 18, 2018, 9:25 a.m.
Business Models
LINK: news.cheddar.com  ➚   |   Posted by: Christine Schmidt   |   October 18, 2018

WeWork locations, gas stations, local broadcast stations, and now local airwaves — Cheddar, the “CNBC for millennials” by Jon Steinberg, is blaring business news at local viewers in multiple ways.

On Thursday Cheddar announced that its programming will air for half an hour every weeknight on CUNY TV, the independent station by the City University of New York, starting with Cheddar’s regular national news and eventually zeroing in on local New York news like the looming L train shutdown, according to Steinberg.

That comes on top of its Cheddar Local initiative launched last summer, featuring one- to two-minute market updates from Cheddar on stations like New York’s News 12 Networks and Tegna’s ABC station in Sacramento. Last November, Cheddar also began a partnership with the coworking space network WeWork to bring in on-air guests via remote studios.

“We supply business news to local stations via Cheddar Local. Now we’re moving into local airwaves and cable. Soon we’ll unify the threads,” Steinberg told me.

Cheddar’s game plan is to be everywhere viewers are, which is why it also plays in 20-second segments on those gas station screens that you can’t avoid listening to while fueling up. It’s also available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, some smart TVs, and Facebook. The network also has plans for an international expansion.

After raising $22 million earlier this year, Cheddar is now valued at $160 million and has about 130 employees, according to the Wall Street Journal.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
From newsroom to newsletter: How local journalists are DIYing important coverage via email
Just as blogging allowed a new cadre of journalists to work outside established news organizations in the early 2000s, the email newsletter boom has done the same in local communities. “This is more than 40 hours a week for far less than minimum wage. To be frank, it’s exhausting. I only do it because it’s so important.”
Apple should do for news in Safari on mobile what Google has done for news in Chrome
Your iPhone is very good at directing your attention. What if it could be a little bit better at directing it toward news?
The Washington Post now offers 20 weeks of paid parental leave; here’s what other U.S. news orgs provide
The Wall Street Journal: 20 weeks. The New York Times offers 16 to 18 weeks for birth mothers and 10 weeks for non–birth parents.