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So Youngstown will have a daily named The Vindicator after all. But it’s a brand surviving, not a newspaper.
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July 23, 2019, 2:16 p.m.
LINK: www.huffpost.com  ➚   |   Posted by: Joshua Benton   |   July 23, 2019

Mic was an easy company to make fun of. (I guess I technically shouldn’t use the past tense, since Bustle Digital Group is still churning out content at the URL. But I mean the ur-Mic, the one that laid everybody off and had a firesale of its brand assets last November.) There was such a disconnect between its high-minded rhetoric and its editorial strategy, which — with important exceptions! — seemed largely based on low-grade aggregation of things that make liberal millennials so mad. (Things Mic actually said out loud at some point: Mic “is the Voice Of the Future, and Will Make Millennials Part Of the Political Process.” Mic “is the voice of our generation.”

But Mic was also, in its way, an exemplar of a certain generation of social-fueled, millennial-seeking digital news site, one that got lots wrong but a few important things right. So I’m glad that HuffPost’s Maxwell Strachan went deep in this new piece on what happened to the onetime industry darling. Here are a few of the highlights and lowlights:

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So Youngstown will have a daily named The Vindicator after all. But it’s a brand surviving, not a newspaper.
Long after the local newspaper business stops making any sense at all, there’ll be a lot of powerful brand names that will retain value better than what the printing presses pumped out. That’s how we’ll get local news outlets without much local news.
Maybe you know that article is satire, but a lot of people can’t tell the difference
Labeling satire as such may seem to take the sting out of the joke. But it’s also the most effective way we know of to prevent people from taking satirical content as fact — something surprisingly common.
This reporter came for ER bills (with the help of 1,000-plus patients), and now doctors are listening
Sarah Kliff has brought her healthcare billing projects from Vox to The New York Times, reporting on the submissions of thousands of readers. And now she’s written for an audience of practitioners and academics.