Nieman Foundation at Harvard
HOME
          
LATEST STORY
As local news outlets shift to subscription, they wonder: What should Facebook’s role be?
ABOUT                    SUBSCRIBE
Nov. 12, 2019, 11:51 a.m.
Mobile & Apps

Along with a redesign, The Atlantic launched a revamped iOS app Tuesday.

The iOS-only app starts off with a “Today” screen, curated and written by humans, which users can scan for free. The newsletter-iness of that section is intentional, said Adrienne LaFrance, executive editor. The text in the Today screen changes according to the time of day; depending on when you’re reading, you’ll be greeted with “Good morning,” “Good afternoon,” “Good evening,” or “Still awake?”

That Today screen is free, but to click through to any of the articles or to read any of the app’s other content, users will have to pay. (The Atlantic’s website, in comparison, has a metered paywall; visitors can read five stories free per month before they have to pay.) Most of the users of The Atlantic’s app are subscribers anyway, said Andrew Phelps, senior director of product (and a Nieman Lab alum): “Our app audience is the most loyal and engaged of any surface where we reach people. Something like three out of four come to the app at least three times a week, and that was to an app that largely just looked like the homepage of The Atlantic. Until now, it hasn’t been terribly different.” But those who aren’t paying yet can subscribe to the app for either $4.99 per month or $49.99 per year.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
As local news outlets shift to subscription, they wonder: What should Facebook’s role be?
“Look, I know you got that Facebook comment, but it’s the vocal minority. There’s a silent majority who are actually paying for our work.”
The new folks in town are an untapped audience for local news (even if they don’t stay forever)
“I started to recognize the value of local news as a journalist, yet spent no time on it as a local resident of Washington, D.C.”
Nonprofit news organizations are becoming more diverse, but they still lag behind the communities they cover
More than half of all nonprofit outlets have either no people of color or “only a small percentage” within their ranks. The vast majority — more than two-thirds — do not have a single person of color in leadership at the executive level.