• Fellowships
  • Reports
  • Lab
  • Storyboard
    • Nieman Foundation at Harvard
    HOME
    About
    Subscribe
    Archives
              
    Foundation
    Reports
    Storyboard
    LATEST STORY
    Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would
    Business Models Mobile & Apps Audience & Social Aggregation & Discovery Reporting & Production
    ABOUT                    SUBSCRIBE
    Feb. 15, 2022, 11:37 a.m.
    Less than a quarter of Americans get any news from podcasts
    LINK: www.pewresearch.org  ➚   |   Posted by: Sarah Scire   |   February 15, 2022

    Only 7% of Americans say they “often” get news from a podcast. Another 16% say they “sometimes” do. And more than half of Americans (56%) say they “never” get news from podcasts.

    RELATED ARTICLE
    Daily news podcasts are “punching well above their weight” with audiences
    November 20, 2020
    These numbers are from a new report from Pew Research Center out on Tuesday. The researchers went on to suggest their findings indicate “there is still quite a lot of growth potential for this nascent industry.”

    But growth potential is different from, you know, actual growth, and the numbers are not exactly shooting up. Pew found 23% of Americans “sometimes” or “often” got news from podcasts in 2021 compared to 22% who did in 2020.

    Younger adults are more likely to say they get news from podcasts (about 33% of those under 30) compared to adults between 50 and 64 (18%) and adults 65 and older (12%). Americans with higher incomes and college degrees are also more likely to get news from podcasts.

    Pew, in its survey of around 11,000 adults, found few differences along racial/ethnic, gender, and even partisan lines. Democrats and Republicans (24% and 23%, respectively) get news from podcasts at similar rates.

    Read their full analysis here.

    Show tags
     
    What’s the best way to follow how the news is changing?
    Our daily email, with all the freshest future-of-journalism news.
    Prefer a once-a-week email? »
    The latest from Nieman Lab
    Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would
    Peter Martin
    BREAKING: The ways people hear about big news these days; “into a million pieces,” says source
    Joshua Benton
    In 1924, a magazine ran a contest: “Who is to pay for broadcasting and how?” A century later, we’re still asking the same question
    Julia Barton
    You’re more likely to believe fake news shared by someone you barely know than by your best friend
    Joshua Benton
    To find readers for longform investigations, Public Health Watch leans on partners and in-person work
    Sarah Scire
    Join the 60,000 who get the freshest future-of-journalism news in our daily email.
    Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would
    “The relationship he has uncovered is more like the co-dependence seen in a destructive relationship, or the way we relate to addictive products such as tobacco that we know are doing us harm.”
    BREAKING: The ways people hear about big news these days; “into a million pieces,” says source
    The New York Times and the Washington Post compete with meme accounts for the chance to be first with a big headline.
    In 1924, a magazine ran a contest: “Who is to pay for broadcasting and how?” A century later, we’re still asking the same question
    Radio Broadcast received close to a thousand entries to its contest — but ultimately rejected them all.
    Help advance the Nieman Foundation’s mission “to promote and elevate the standards of journalism” by making a donation.

    To promote and elevate the standards of journalism

    Covering thought leadership in journalism

    Pushing to the future of journalism

    Exploring the art and craft of story
    © 2024 by the President and Fellows of Harvard College  /  Some rights reserved
    Harvard Trademark Privacy Digital Accessibility
    Walter Lippmann House    One Francis Ave.    Cambridge, MA 02138    617 495 2237