What Twitter is still good for: nerdy, insider-y humor about the news business. Also, cluing you in to TikTok trends.
On Tuesday, Claire Tran, an audience strategist for IndieGraf, tweeted a video of “news outlets as glass jars rolling down stairs,” playing off of a viral TikTok account that posts videos of glass jars rolling down flights of stairs. (The original video has more than 296 million views.)
Tran stitched logos of news outlets next to different clips of jars and bottles rolling, shattering, making a lot of noise, and mess.
news outlets as glass jars rolling down stairs pic.twitter.com/IwOpf0faJx
— claire is at aaja :) (@clairevtran) July 18, 2023
Gannett dramatically hits the wall after falling off one step and spins out of control. NPR, a jar of maraschino cherries, nearly makes it to the bottom of the stairs in one piece before shattering.
I was holding it together, and then the Gannett one happened. https://t.co/w64dARpiZm
— Daniel Bradley (@dcbradley) July 19, 2023
messy and loud for no reason
— claire is at aaja :) (@clairevtran) July 18, 2023
The Gannett one made me laugh for reasons I will never be fully able to explain
— Joe Donatelli (@joedonatelli) July 18, 2023
The Gannett one should be rolling down a stairwell in a different city 300 miles away and two days later.
— Scott Fybush (@scottfybush) July 18, 2023
The video had over 600,000 views as of Wednesday morning.
the perfect rorschach test for journalists https://t.co/348HqZODbK
— Bruno J. Navarro (@Bruno_J_Navarro) July 19, 2023
as soon as the npr broke i said "funding"
— haley (@sadplantdaddy) July 18, 2023
we made it half a step further than semafor, cheers https://t.co/UZu3q0rDSM
— Natalie Fertig (@natsfert) July 18, 2023
I can’t pinpoint exactly why, but I belly laughed at Politico.
— Suspicious Fry (@FryeburgFry) July 18, 2023
Inaccurate because WSJ is obviously more Belvedere than Smirnoff https://t.co/rdN8Mx7wgI
— Imani (@MoiseNoise) July 18, 2023
The Axios one took twice as long than it takes to actually read one of the articles. https://t.co/ZksAi69Pt1
— Obed Manuel (@obedmanuel) July 19, 2023
No notes.
