HOME
          
LATEST STORY
Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
ABOUT                    SUBSCRIBE
Nov. 18, 2011, 1 p.m.

More evidence that different devices fuel news consumption at different times

Tablets get used at the times of day that used to be the domain of the morning and afternoon newspaper.

comScore has posted some interesting data on the devices people use to consume news:

First off, to be clear, note that the percentages on the left are the percentages of each device’s total use that comes at the time in question. In other words, the scales of each device aren’t directly comparable — there are still far more people using traditional computers than tablets or mobile phones at every hour of the day.

But the time breakdown still matches data from time-shifting apps and elsewhere:

Computers get used during the workday (that big plateau from 9 a.m. to 5 p.m.)

Tablets get used at breakfast, during commutes, on the couch, and in bed (peaks around 8 a.m. and 10 p.m.)

Smartphones get used in spare moments throughout all waking hours.

The newspaper business is putting more emphasis on Sundays in part because they’re one of the few days when people have time to sit back with a newspaper and enjoy the experience. It looks like tablets are moving in to the same sorts of time space.

(It’s also worth thinking about content timing in the context of Pablo Boczkowski’s News at Work, which gets at the ways in which shifting news consumption from the home to the workplace favors certain kinds of content over others.)

More data in comScore’s white paper, downloadable if you give them your name and email.

POSTED     Nov. 18, 2011, 1 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
Jeff Israely: Good content marketing benefits from a smart publisher’s touch
Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
How a hobby foreign affairs blog became a paywalled news destination — and a business
World Politics Review has grown from one man’s side project to a small news operation supported by a niche paywall.
What to read next
2481
tweets
Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
705A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Daily Show
Sacramento Press
PBS NewsHour
Baristanet
Foursquare
The Dish
Kaiser Health News
Time
USA Today
New Jersey Newsroom
Lens
National Journal