Nieman Foundation at Harvard
HOME
          
LATEST STORY
It’s time for a “radical shift in the balance of power between the platforms and the people,” the British parliament says
ABOUT                    SUBSCRIBE
Nov. 18, 2011, 1 p.m.

More evidence that different devices fuel news consumption at different times

Tablets get used at the times of day that used to be the domain of the morning and afternoon newspaper.

comScore has posted some interesting data on the devices people use to consume news:

First off, to be clear, note that the percentages on the left are the percentages of each device’s total use that comes at the time in question. In other words, the scales of each device aren’t directly comparable — there are still far more people using traditional computers than tablets or mobile phones at every hour of the day.

But the time breakdown still matches data from time-shifting apps and elsewhere:

Computers get used during the workday (that big plateau from 9 a.m. to 5 p.m.)

Tablets get used at breakfast, during commutes, on the couch, and in bed (peaks around 8 a.m. and 10 p.m.)

Smartphones get used in spare moments throughout all waking hours.

The newspaper business is putting more emphasis on Sundays in part because they’re one of the few days when people have time to sit back with a newspaper and enjoy the experience. It looks like tablets are moving in to the same sorts of time space.

(It’s also worth thinking about content timing in the context of Pablo Boczkowski’s News at Work, which gets at the ways in which shifting news consumption from the home to the workplace favors certain kinds of content over others.)

More data in comScore’s white paper, downloadable if you give them your name and email.

POSTED     Nov. 18, 2011, 1 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
It’s time for a “radical shift in the balance of power between the platforms and the people,” the British parliament says
Facebook acts like “digital gangsters,” “Mark Zuckerberg has shown contempt” toward governments, and the company’s “deliberate” strategy was to send uninformed executives to answer Parliament’s questions.
So is Spotify now the inevitable next King of Podcasts? Or will it struggle, like everyone else, to get past Apple?
Plus: The U.K. wants to open up funding for independent audio, Newt Gingrich gets his own World, and a new show about being a working mother.
“Rebuilding a local news ecosystem”: Knight pledges $300 million to local news, free speech, and media literacy organizations
Among the grantees: The American Journalism Project gets $20 million, Reporters Committee for Freedom of the Press gets $10 million, and The News Literacy Project gets $5 million. And there’s more, lots more.