Nieman Foundation at Harvard
HOME
          
LATEST STORY
3 (free) things that journalists can do right now to protect their data and their sources at the border
ABOUT                    SUBSCRIBE
Nov. 18, 2011, 1 p.m.

More evidence that different devices fuel news consumption at different times

Tablets get used at the times of day that used to be the domain of the morning and afternoon newspaper.

comScore has posted some interesting data on the devices people use to consume news:

First off, to be clear, note that the percentages on the left are the percentages of each device’s total use that comes at the time in question. In other words, the scales of each device aren’t directly comparable — there are still far more people using traditional computers than tablets or mobile phones at every hour of the day.

But the time breakdown still matches data from time-shifting apps and elsewhere:

Computers get used during the workday (that big plateau from 9 a.m. to 5 p.m.)

Tablets get used at breakfast, during commutes, on the couch, and in bed (peaks around 8 a.m. and 10 p.m.)

Smartphones get used in spare moments throughout all waking hours.

The newspaper business is putting more emphasis on Sundays in part because they’re one of the few days when people have time to sit back with a newspaper and enjoy the experience. It looks like tablets are moving in to the same sorts of time space.

(It’s also worth thinking about content timing in the context of Pablo Boczkowski’s News at Work, which gets at the ways in which shifting news consumption from the home to the workplace favors certain kinds of content over others.)

More data in comScore’s white paper, downloadable if you give them your name and email.

POSTED     Nov. 18, 2011, 1 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
3 (free) things that journalists can do right now to protect their data and their sources at the border
A guide for the slightly paranoid.
With truth and science under attack, Wired’s new editor Nick Thompson is planning a defense
“Wired is doing well, but this industry changes so fast that you have to be on top of all these opportunities and you have to look at ways you can evolve while staying core to what you really believe.”
The Ida B. Wells Society wants to build a better pipeline to connect news orgs with journalists of color
While investigative reporting is some of the most critical work journalists do, few of the people doing it are non-white.