Nieman Foundation at Harvard
HOME
          
LATEST STORY
As giant platforms rise, local news is getting crushed
ABOUT                    SUBSCRIBE
Jan. 12, 2012, 2:30 p.m.

What would a Google News Plus Your World look like?

If Google wants to add a personal component to discovering the world’s information, it shouldn’t be long till Google News gets more social.

How soon until we get a Google News “Plus Your World?”

With the introduction of the oddly extraterrestrial-sounding Google “Search Plus Your World”, the company proclaimed their latest experiment is “transforming Google into a search engine that understands not only content, but also people and relationships.” The world of search gets split up and re-filtered through the things Google knows you like and information from the people around you.

Now, since the announcement there’s been much controversy over how “the things Google knows you like” seems to be driven almost entirely by Google+, not larger competitors Facebook and Twitter, which has led to cries for an antitrust inquiry. But let’s set that aside for a moment and think about what the underlying idea of Search Plus Your World could mean for Google News.

Here’s what we know of how Search Plus Your World works:

1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Let’s say you were interested in Republican frontrunner Mitt Romney. Taking the normal route through Google News, you’d most likely try searching for “mitt romney” or click on the newly added Elections header and get links to stories from usual suspects like USA Today, The Wall Street Journal, The New York Times, and more.

If you dropped a “Search Plus” layer to that, what might you expect? If your Google+ friends are sharing stories about Romney, they might get shoved to the top. That would likely mean they’d be more closely aligned to your friends’ political perspectives; your liberal friends are probably sharing anti-Romney pieces, your conservative ones pro-Romney ones. (Well, unless they’re conservatives who don’t like Romney, but that’s another issue.) You might also see individual Google+ pages from Romney, other G.O.P. candidates — and maybe even the G+ pages of individual reporters who are covering the campaign and writing some of the stories you’re being shown.

That probably sounds a little familiar to what we’ve come accustom to seeing on Twitter and Facebook. But neither of those sites is fueled by the same combination of search and network. Twitter search looks at everybody’s tweets; Facebook’s news feed just flows on by, driven by Facebook’s algorithms rather than your search interests. Google has the search DNA, the news-crawling infrastructure, and at least the start of the network knowledge that could combine to make something new.

Those are pretty powerful assets and remain the reason Google still inspires animosity in some news executives and antitrust lawyers. A Google News Plus Your World (let’s call it “Google News+” for the sake of brevity) could in theory provide users a social news service that (whether they like it or not) knows about their browsing habits and social graph while also filtering “news” product out of the larger mass of the web.

Google News already provides tools for customization, but most (though not all) rely on users’ being interested in fiddling — yes to business, no to entertainment, more Wall Street Journal, less Cat Fancy. The genius of the social news feed is that it bases those decisions off of network data. You just need to build a network.

But let’s stretch the speculation just a bit further: the toggle. One of the more clever aspects of Search Plus is the ability to shift back and forth between normal and personalized search with one little switch. The toggle is a way to dodge the backlash that comes when any product is seemingly irreversibly redesigned (and built on seemingly self-serving decisions of the sort that gets lawyers involved).

For a notional Google News+, that little switch would be a dividing line for readers between the fire hose and a curated feed. It could also be, as Steven Levy points out over at Wired, the pin that pops Eli Pariser’s Filter Bubble. That kind of freedom, to jump back and forth between the personalized feed and the raw stream, is not common on news sites. The toggle is a promise of serendipity, but also the comfort of your favorite, trusted news service, which, if you are someone still mourning the transformation of Google Reader, could harken back to glory days of the RSS service.

One bit of groundwork is already laid for something like Google News+: the integration of journalists Google+ profiles into Google News. Connecting authorship to identity is an ongoing Google interest, beginning with the authorship markup language that spotlighted writers in search results. As Google tries to integrate social into every corner of their business, a fully social-fied Google News would seem like a logical next step.

POSTED     Jan. 12, 2012, 2:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
As giant platforms rise, local news is getting crushed
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?
Hot Pod: The podcast collective Radiotopia has a new leader
“I keep hearing stories about her being a great mentor to many a young fledgling producer. To me, that willingness to actively think about the next generation of producers is shorthand for proper leadership.”
Building a j-school from scratch: How The New School aims to bring journalism and design together
“I’m not so much interested in specific skills as dispositions. Are we helping people be able to learn really fast, so when things do change they can move with it without completely freaking out?”
What to read next
2569
tweets
The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1287Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Gannett
The Boston Globe
Suck.com
Center for Investigative Reporting
Hearst
The Daily
Windy Citizen
The Economist
San Francisco Chronicle
Mashable
Flipboard
Franklin Center