Nieman Foundation at Harvard
HOME
          
LATEST STORY
Business realities are impacting all college newspapers. But what happens when they’re for-profit?
ABOUT                    SUBSCRIBE
May 9, 2012, 9:49 a.m.
Audience & Social
LINK: stevebuttry.wordpress.com  ➚   |   Posted by: Joshua Benton   |   May 9, 2012

Among the ideas: lifestyle coverage, running contests, community info, sports coverage, weddings, and more. One tip from Jen Westpfahl of the Pioneer Press in Minnesota:

You’ll get the most traction from things pinned in the evening because that’s when most people use pinterest. It’s not at the check-at-my-desk level of Facebook yet. It’s something people do while watching TV at night or after the kids are in bed.

Also, if you’re looking for inspiration, note Newspapers on Pinterest, Joanne Phillips’ list of, um, newspapers on Pinterest.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Business realities are impacting all college newspapers. But what happens when they’re for-profit?
Gannett owns two college newspapers in Florida — it’s closed one and cutting costs at the other.
Where does local TV news fit in the digital age? Tegna, a year separated from Gannett, has some ideas
“By following the lead of our employees to create content that is digital first, it frees them up from the sameness of format that is plaguing local television news.”
Report: The New York Times is expanding to Australia and Canada
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.