Among the ideas: lifestyle coverage, running contests, community info, sports coverage, weddings, and more. One tip from Jen Westpfahl of the Pioneer Press in Minnesota:
You’ll get the most traction from things pinned in the evening because that’s when most people use pinterest. It’s not at the check-at-my-desk level of Facebook yet. It’s something people do while watching TV at night or after the kids are in bed.
Also, if you’re looking for inspiration, note Newspapers on Pinterest, Joanne Phillips’ list of, um, newspapers on Pinterest.