Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
ABOUT                    SUBSCRIBE
June 3, 2013, 12:58 p.m.
LINK: mashable.com  ➚   |   Posted by: Caroline O'Donovan   |   June 3, 2013

Pinterest’s John Rauser, who was recently interviewed by Mashable, says he views the site as a “a data company,” in which it is his job to track patterns of use and networked concepts and ideas. In addition to discussing his use of data analysis in streamlining internal processes, Rausner talks about what he’s learned about how people want to consume media.

Perhaps the most substantial is an in-depth study of how pinners use both our mobile apps and the website. It’s very easy to hold these platforms separate in your mind and to try to optimize them in isolation, but I don’t think pinners see it that way. To them, there’s only one Pinterest, and their experience of it moves seamlessly between platforms as they go through their day. This is a hard but extremely important thing to keep in mind as we continue to build the service.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
Are we entering a new age of digital robber barons?
When 9.4 million followers isn’t enough: NBC News will shut down the Breaking News app on Dec. 31
“Experiments eventually need to sustain themselves and in this case, despite every effort, we just weren’t able to get there,” said Nick Ascheim of NBC News, which owns Breaking News.
The Wall Street Journal is confident its “bendier” paywall will draw the paying readers it needs to survive
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.