Nieman Foundation at Harvard
HOME
          
LATEST STORY
Too tired to tap
ABOUT                    SUBSCRIBE
June 3, 2013, 12:58 p.m.
LINK: mashable.com  ➚   |   Posted by: Caroline O'Donovan   |   June 3, 2013

Pinterest’s John Rauser, who was recently interviewed by Mashable, says he views the site as a “a data company,” in which it is his job to track patterns of use and networked concepts and ideas. In addition to discussing his use of data analysis in streamlining internal processes, Rausner talks about what he’s learned about how people want to consume media.

Perhaps the most substantial is an in-depth study of how pinners use both our mobile apps and the website. It’s very easy to hold these platforms separate in your mind and to try to optimize them in isolation, but I don’t think pinners see it that way. To them, there’s only one Pinterest, and their experience of it moves seamlessly between platforms as they go through their day. This is a hard but extremely important thing to keep in mind as we continue to build the service.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Too tired to tap
“I predict our readers are going to get more tired — and that means they’re going to stop responding to this insane, frantic mass of news we’re throwing at them by the minute.”
Building a news video experience native to mobile
“Just as people choose music for different settings — chill workout, hardcore workout, cooking dinner, putting the children to bed — users could tailor the news content they want to hear or read based on mood or situation rather than, say, politics or locale.”
The year of self-improvement
“2016 and 2017 have been the years of news organizations fitting our content into other companies’ boxes in the quest for The Answer To All Of Our Problems — only to realize that tech giants get bored quickly and have no qualms leaving us holding a dozen additional mini-problems.”