Pinterest’s John Rauser, who was recently interviewed by Mashable, says he views the site as a “a data company,” in which it is his job to track patterns of use and networked concepts and ideas. In addition to discussing his use of data analysis in streamlining internal processes, Rausner talks about what he’s learned about how people want to consume media.
Perhaps the most substantial is an in-depth study of how pinners use both our mobile apps and the website. It’s very easy to hold these platforms separate in your mind and to try to optimize them in isolation, but I don’t think pinners see it that way. To them, there’s only one Pinterest, and their experience of it moves seamlessly between platforms as they go through their day. This is a hard but extremely important thing to keep in mind as we continue to build the service.
— Caroline O'Donovan