Nieman Foundation at Harvard
HOME
          
LATEST STORY
Mississippi Today, backed by an NBC exec, aims to be the Texas Tribune of its undercovered state
ABOUT                    SUBSCRIBE
June 3, 2013, 12:58 p.m.
LINK: mashable.com  ➚   |   Posted by: Caroline O'Donovan   |   June 3, 2013

Pinterest’s John Rauser, who was recently interviewed by Mashable, says he views the site as a “a data company,” in which it is his job to track patterns of use and networked concepts and ideas. In addition to discussing his use of data analysis in streamlining internal processes, Rausner talks about what he’s learned about how people want to consume media.

Perhaps the most substantial is an in-depth study of how pinners use both our mobile apps and the website. It’s very easy to hold these platforms separate in your mind and to try to optimize them in isolation, but I don’t think pinners see it that way. To them, there’s only one Pinterest, and their experience of it moves seamlessly between platforms as they go through their day. This is a hard but extremely important thing to keep in mind as we continue to build the service.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Mississippi Today, backed by an NBC exec, aims to be the Texas Tribune of its undercovered state
“Proportionally, we hope to do just as well.”
Saying publishers’ anti-adblock tactics are illegal, a European privacy advocate plans his attack
“The amount of ire and vitriol that has been thrown my way over the past four or five months is a very clear indication that [publishers are] absolutely terrified…If they want my advice on how to do it legally, they can pay me for it.”
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
Online, readers stayed up for the results: Peak traffic to BBC News, for instance, was around 4 a.m. GMT, and by 11 a.m. BBC.com had received 88 million page views.