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Nov. 13, 2008, 10:27 a.m.

Morning Links: November 13, 2008

FT.com rebrands and reemphasizes the Financial Times name over the abbreviation/URL. A good sign recognizing the continuing power of the old print brand.

— I like Tim Windsor’s plan to revive a struggling daily: a mix of formats, including a free daily tab, a magazine-y weekly, and a family of niche web sites. Might work; I’ll certainly praise the courage of the first paper to try some variant. You’re hearing more calls these days for differentiating the product — splitting off into elite/expensive and populist/free variants, abandoning the traditional paper for a targeted tab a few days a week, et cetera.

— Steve Outing writes about why newspaper companies are likely to die. The nut: Newspapers are classic “change-resistant organizations,” just like GM. And we see where that’s getting GM.

POSTED     Nov. 13, 2008, 10:27 a.m.
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