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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Nov. 13, 2008, 10:27 a.m.

Morning Links: November 13, 2008

FT.com rebrands and reemphasizes the Financial Times name over the abbreviation/URL. A good sign recognizing the continuing power of the old print brand.

— I like Tim Windsor’s plan to revive a struggling daily: a mix of formats, including a free daily tab, a magazine-y weekly, and a family of niche web sites. Might work; I’ll certainly praise the courage of the first paper to try some variant. You’re hearing more calls these days for differentiating the product — splitting off into elite/expensive and populist/free variants, abandoning the traditional paper for a targeted tab a few days a week, et cetera.

— Steve Outing writes about why newspaper companies are likely to die. The nut: Newspapers are classic “change-resistant organizations,” just like GM. And we see where that’s getting GM.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Nov. 13, 2008, 10:27 a.m.
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