The Guardian becomes a platform for arts organizations

LINK: www.guardian.co.uk ➚ | Posted by: Joshua Benton | March 23, 2012

An interesting community-partnership initiative:

The Guardian today announced partnerships with some of the most prestigious UK arts institutions to give audiences access to the best cultural performances, shows and events throughout 2012.

By partnering with Glyndebourne, the Royal Opera House, The Young Vic, Art Angel and the Roundhouse the Guardian will offer all more arts multimedia content than ever before.

Paul Bradshaw at Online Journalism Blog:

It’s a recognition that it’s not just media organisations that are now in the content business (witness Manchester City’s policy of recruiting digital heads from press and TV) — and a news publisher’s role has to be re-assessed in that context (better to be partners than competitors, perhaps?).

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