YouTube plans more investment in original content channels | Nieman Journalism Lab

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YouTube plans more investment in original content channels

LINK: adage.com ➚ | Posted by: Joshua Benton | March 19, 2012

Google’s poured millions into content partnerships, some of which has ended up in the pockets of news organizations (e.g., Slate, Reuters, Pitchfork, SB Nation). AdAge’s Michael Learmonth reports there’s more coming. And magazines could be a beneficiary:

YouTube’s programmers…are looking at other content genres that would benefit from investment. One of [content chief Robert] Kyncl’s best sources is the magazine newsstand. If there’s a genre with a print publication serving it, there’s probably room for a YouTube channel.

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