Nieman Foundation at Harvard
Is the news industry ready for another pivot to video?
ABOUT                    SUBSCRIBE
April 24, 2012, 3:34 p.m.
Mobile & Apps
LINK:  ➚   |   Posted by: Joshua Benton   |   April 24, 2012

Not a bad rate: launched in June 2011, at 1 million users in November 2011, at 2 million users in April 2012. Mobile now accounts for 12 percent of subscriptions and 19 percent of traffic, the Guardian reports.

Would be interesting to see data from a news outlet with less high-end readers, since the primary issue with any HTML5 app is discoverability (finding the thing without having an app store to search) and permanence (a still-awkward process for saving the app as a home screen icon.)

Show tags
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Is the news industry ready for another pivot to video?
Aggregate data from 47 countries shows all the growth in platform news use coming from video or video-led networks.
Many people don’t pay full price for their news subscription. Most don’t want to pay anything at all
Is increasing subscriber numbers by offering people rock-bottom trial prices sustainable?
What’s in a successful succession? Nonprofit news leaders on handing the reins to the next guard
“Any organization that is dependent on having a founder around is inherently unsustainable.”