Building news for the mobile context

LINK: www.digiday.com ➚ | Posted by: Joshua Benton | January 22, 2013

Josh Sternberg at Digiday on the new wave of mobile-first news apps (Circa, NowThis News, Summly):

The rise of mobile-only, if not mobile-first, publications could be a boon to the digital media landscape. And while the business models of mobile outlets may be based on the traditional, if outdated, ones of CPMs, the times are changing. Sponsored content, the topic du jour, fits into mobile news platforms in the way banners don’t. Publishers can make more money by offering creative services to help brands customize content to sit alongside editorial. The thing is, the mobile-only or mobile-first model has yet to really blossom. Hell, digital media in general is still trying to figure out the right business model.

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