Nieman Foundation at Harvard
At Sinclair Broadcasting, they do. Reporter Rachel Barnhart (via Romenesko):
…the company has started new social media accounts in my name for me to use during work hours when I am covering stories. The company has administrative control over these accounts…
The big benefit for stations is owning a reporter’s relationship with followers. The reporter can’t take the following with her if she leaves for a competitor or anywhere else.
Meanwhile, you can still complain about your working conditions on Twitter. (Although I really wouldn’t recommend it if your boss controls the account.)
Leave a comment
You must be logged in to post a comment.