Nieman Foundation at Harvard
Roy Greenslade’s interview gets at the FT’s pitch to American readers:
Will [fewer overnight web updates in London] not upset US readers who are presented with, say, a splash on a Chinese banking story rather than a development at Dell? “Not at all,” says Barber, “because our unique selling point in America is not our ability to provide American news. They don’t read us for that reason.
“Our US audience is composed of globally-minded Americans, an elite category, the ones who do have passports, the decision-makers, senior ranks in the administration, senators on Capitol Hill. They want a window on the world and that’s what the FT gives them. They’re not reading it for American news.”
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