Nieman Foundation at Harvard
HOME
          
LATEST STORY
Votebeat will cover local election administration as a permanent newsroom
ABOUT                    SUBSCRIBE
Feb. 10, 2013, 10:28 p.m.
LINK: www.guardian.co.uk  ➚   |   Posted by: Joshua Benton   |   February 10, 2013

Roy Greenslade’s interview gets at the FT’s pitch to American readers:

Will [fewer overnight web updates in London] not upset US readers who are presented with, say, a splash on a Chinese banking story rather than a development at Dell? “Not at all,” says Barber, “because our unique selling point in America is not our ability to provide American news. They don’t read us for that reason.

“Our US audience is composed of globally-minded Americans, an elite category, the ones who do have passports, the decision-makers, senior ranks in the administration, senators on Capitol Hill. They want a window on the world and that’s what the FT gives them. They’re not reading it for American news.”

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Votebeat will cover local election administration as a permanent newsroom
“How do you produce journalism that strengthens elections? That’s the question that runs through my mind every day.”
Hype is a weaponized form of optimism
Want to know the true value of AI, NFTs, and other much-touted technologies? Ignore the news and look at the harsh judgment of the market.
For print newspapers, one Florida retirement community is a better market than Atlanta, St. Louis, or Portland
For local newspapers, print circulation has collapsed for every audience except retirees. That’s why the daily paper in The Villages, Florida (metro population 129,752) prints as many copies as the one in Atlanta (metro population 6,930,423).