The Economist wants to make a lean-back Chrome app

LINK: www.btobonline.com ➚ | Posted by: Justin Ellis | April 18, 2013

Media Business reports that The Economist is planning to debut a tablet-like app for your web browser, specifically Google Chrome:

The free app will allow users to view the issue at a later time without an Internet connection. Each weekly issue of The Economist will be available within the app, for subscribers, at 9 p.m. London time on Thursdays. Nonsubscribers will be able to register to read free Editor’s Picks.

“The Chrome app provides an iPad-like experience where you read the print edition content in a full-screen environment but on a desktop or laptop,” said Tom Standage, digital editor for The Economist.

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