Nieman Foundation at Harvard
HOME
          
LATEST STORY
Axios launches a premium subscription product aimed at the “dealmakers” among us
ABOUT                    SUBSCRIBE
May 21, 2013, 2:11 p.m.
LINK: www.david-campbell.org  ➚   |   Posted by: Joshua Benton   |   May 21, 2013

David Campbell’s post pulls together some interesting stats on online news consumption, in particular video:

News is a popular category on YouTube (it was the most searched for item in four out of 12 months in 2011)

There is no strict correlation between length of video and popularity — one-third of popular videos were 2-5 minutes in length, and nearly one fifth were longer than 5 mins

Oyala, a large video streaming platform, reported that long form videos of 10 minutes+ accounted for 57% of viewing time on tablets they served

Multimedia completion rates can also be good: MediaStorm says that more than half, and often two-thirds, of those viewing their stories online stay with them to the end, even when stories run up to 20 or more minutes.

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Axios launches a premium subscription product aimed at the “dealmakers” among us
After a two-week free trial, Axios Pro costs $600/year for one newsletter or $1,800/year for all Pro newsletters. (There’s no monthly option.)
A new report shows the impact of racial justice protests in 2020 on three local newspapers
A study of crime reporting in three major U.S. dailies found coverage included less dehumanizing language by the end of the year.
Does having stronger local newspapers make people more likely to follow COVID safety guidelines? Er, not so much
A new study finds that the more local newspapers there were in a county, the worse it performed on a measure of social distancing in the early days of the pandemic. But take the findings with a grain of salt.