Nieman Foundation at Harvard
HOME
          
LATEST STORY
Buying Grid gives The Messenger a boost in social, not just in staffing its newsroom
ABOUT                    SUBSCRIBE
June 18, 2013, 1:44 p.m.
LINK: www.marketingmag.ca  ➚   |   Posted by: Caroline O'Donovan   |   June 18, 2013

Paul Godfrey has been CEO of Canada’s largest newspaper chain, the Postmedia Network, for three years. In that time he’s cut more than 2,000 jobs, made two-thirds of content replicable across papers, hiked the cost of subscriptions, and rejiggered the business model toward earning roughly 50 percent of revenue from ads and 50 percent from circulation. In Canada’s Marketing magazine, he discusses his plans for his next three years in charge.

“We will continue over the next three years to downsize the legacy costs [and] outsource where we can,” said Godfrey. “We are going to be a much smaller revenue company and a very much smaller expense company by living with a smaller number of staffers and people doing more. Hopefully we’ll be a more profitable company as a result.”

Postmedia, which owns what used to be the Canwest chain of Canadian newspapers, owns major papers in Vancouver, Calgary, Ottawa, and other Canadian cities, along with the National Post.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Buying Grid gives The Messenger a boost in social, not just in staffing its newsroom
With the brand comes more than 80,000 followers on social media — roughly 80,000 more than The Messenger had before.
Are BuzzFeed’s AI-generated travel articles bad in a scary new way — or a familiar old way?
I was Buzzy once.
Public radio can help solve the local news crisis — if it will expand staff and coverage
“Local public radio has a staffing problem. Stations have considerable potential but aren’t yet in a position to make it happen.”