Nieman Foundation at Harvard
HOME
          
LATEST STORY
Last Night at School Committee distills hours-long public meetings into half-hour podcast episodes
ABOUT                    SUBSCRIBE
June 20, 2013, 10:13 a.m.
Mobile & Apps
LINK: www.nytimes.com  ➚   |   Posted by: Justin Ellis   |   June 20, 2013

Since 2011, the Times’ web paywall and app paywall have functioned differently. The website gave nonsubscribers a maximum number of articles per month; its apps set aside a subset of top stories that were free to all, but put everything else beyond reach.

The newspaper just announced it would be normalizing that divide, creating a meter for readers of the company’s mobile applications. Starting June 27, nonsubscribers will be able to read three articles per day through the app before being prompted to sign up for a subscription. After that, they’ll still get to browse headlines and article summaries. Videos will remain free inside the app, as Denise Warren, the Times executive vice president of the digital products and services group, previously told the Lab in April.

This spring, Times CEO Mark Thompson promised the company would be introducing a new suite of digital products to broaden its base of readers. But the Times’ mobile meter doesn’t come at a new price point. For an app-centric reader, the cheapest option for reading the Times starts at $15 every four weeks, which provides access to NYTimes.com and smartphone apps.

The timing may just be a coincidence, but the Times’ soon-to-be sold sibling, The Boston Globe, introduced a new mobile app subscription plan Wednesday which will cost readers $3.99 a month.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Last Night at School Committee distills hours-long public meetings into half-hour podcast episodes
“We have created this podcast as an easy way for any parent, citizen, or interested party to get the highlights, and our take, on what happened last night at School Committee.”
How Seen’s mobile journalism reaches 7 million people across platforms
“Three years ago, I would have said that every platform is super different from the others. Now they’ve all become quite similar.”
Seeing stories of kindness may counteract the negative effects of consuming bad news
“This shows us there’s something unique about kindness which may buffer the effects of negative news on our mental health.”