Nieman Foundation at Harvard
HOME
          
LATEST STORY
“This puts Black @nytimes staff in danger”: New York Times staffers band together to protest Tom Cotton’s anti-protest op-ed
ABOUT                    SUBSCRIBE
Dec. 2, 2013, 11:17 a.m.
LINK: medium.com  ➚   |   Posted by: Joshua Benton   |   December 2, 2013

Back in April, we told you about De Correspondent, a new Dutch news site backed by a remarkable $1.3 million in crowdfunding. Jay Rosen declared it the most interesting startup he’d read about this year:

With the benefit of a few more months’ experience, De Correspondent publisher Ernst-Jan Pfauth wrote up some of what they’ve learned so far. (The total raised eventually reached $1.7 million.)

de-correspondent-logoBy now, we have a staff of 7 full-time and 19 freelance writers, a website that adjusts itself to every reading device, and almost 24.000 subscribers who have a year-long subscription of 80 dollars (60 euros). To put that in perspective: with The Netherlands having only 16,8 million citizens, this would be the equivalent of 450,000 subscribers for an American publication. We have a physical home in the offices of a former Shell laboratory on the shores of the river IJ, in Amsterdam…

Therefore, De Correspondent aims for its authors to report on themes that transcend classic beats: themes like energy, privacy, or the economy of the future, to name a few. This reporting takes place in their own ‘gardens’ — sections of the site they can call their own, and in which they can build a relationship with readers who choose to ‘follow’ them. The main goal of this approach is to establish a lasting and meaningful relationship with our readers. Conceived of as ‘members’ rather than ‘subscribers,’ readers are asked to contribute their expertise on specific topics. While vigilant about its editorial independence, De Correspondent believes that a unidirectional, one-to-many relationship between a news medium and its readership is wholly of the past, and that active audience involvement is crucial for maintaining a healthy, thriving platform.

Also, this is interesting from a how-to-push-sharing-on-a-paywalled-site perspective:

Apart from promoting some of our articles in Facebook posts, we don’t advertise. We think our readers are our best ambassadors; therefore they can share as many of our articles as they want. When they share an article, a notification bar tells their friends and followers: ‘This article has been shared with you by …’, followed by the member’s name. This strategy seems to work for now, since the ‘New visitors’ and ‘New members’ graphs show similar patterns. Moreover, we can tell that a lot of new readers sign up right after they’ve read an article. Our most popular article (203,676 unique visitors) inspired at least 147 readers to sign up right away.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
“This puts Black @nytimes staff in danger”: New York Times staffers band together to protest Tom Cotton’s anti-protest op-ed
“It has never been my expectation that every piece the New York Times publishes will confirm my personal worldview, but it was also never my expectation The Times would run an op-ed calling for state violence.”
The Philadelphia Inquirer’s journalists of color are taking a “sick and tired day” after “Buildings Matter, Too” headline
“We’re tired of shouldering the burden of dragging this 200-year-old institution kicking and screaming into a more equitable age.”
VizPol takes a cue from bird-watching apps to help journalists identify unfamiliar political symbols
Built by researchers at Columbia University’s journalism and engineering schools and launched as an invite-only beta this week, VizPol can currently recognize 52 symbols.