Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: What was once unthinkable is quickly becoming reality in the destruction of local news
ABOUT                    SUBSCRIBE
Jan. 30, 2014, 12:58 p.m.
LINK: www.capitalnewyork.com  ➚   |   Posted by: Justin Ellis   |   January 30, 2014

nytimes-logoLast summer, The New York Times brought its mobile apps more in line with the rest of the company’s digital offerings by creating a meter that limited the number of free stories to three a day.

Today, the Times tweaked its meter once again: The company announced that users of its mobile apps would now be allowed 10 free stories a month, according to an email from Times spokesperson Linda Zebian. Once the free-riders hit the meter they’ll be prompted to sign up for a subscription. Browsing section fronts and article summaries inside the app will still be free, as will all videos from the Times. In other words, the mobile apps paywall will look a lot more like the NYTimes.com paywall.

Since introducing Paywall 1.0 in 2011, the Times has continually refined the subscription system to try to convert more readers into paying customers. Originally, the Times’ mobile apps set aside a pre-selected set of top stories that were free to readers; the website also used to allow up to 20 freebies a month. This change on the mobile apps comes as the Times is preparing to offer a new collection of news products and digital subscription offerings in the next few months.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: What was once unthinkable is quickly becoming reality in the destruction of local news
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
One way the Chicago Reader is tackling its coronavirus revenue problems: a coloring book
With revenues crashing, alt-weeklies and other outlets have been forced to get creative.
The Newsonomics of the Mnuchin money and the bailout’s impact on America’s press
The multi-trillion-dollar CARES Act should extend a lifeline to many small local publishers. But for bigger companies and chains, the help they’ll receive is still up in the air — “It’s very unformed.”